Awesome! This work will be great on our Twitter page, you really captured the spirit of the Tide Stain Brain. Great working with you Tony!
— Uttam Mukherjee, P&G Fabric Care Marketing

Tide

Project Details
• 
Art Direction
• Illustration
• Icon Development

When stains happen, The Tide StainBrain gives you simple solutions on the spot. Blot or soak? Cold water or hot? The design work was creat to help folks get the scoop on how to handle more than 85 different stains with on-the-go tips and easy, step-by-step washing instructions from the laundry pros at Tide. Infographics and icons were created for the Tide Twitter (X) account to help make fighting stains just a little easier.

Outcome
The infographics were featured on Tide’s social media accounts and iPhone App.

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